Lorne Tepperman and Nicole Meredith
This ground-breaking book provides the clearest, most comprehensive examination of consumerism and consumer behaviour currently available.
Taking an interdisciplinary research and drawing on insights from a wide range of fields, including sociology, psychology, market research, economics, history, and philosophy, the authors first consider the origins of today's consumer society. They then discuss the various agents of socialization that serve to introduce individuals to their roles in such a society: parents and other family members, the education system, and the media (including the art, science, and business of advertising).
After providing insights into the growing power of brands in today's consumer society, Tepperman and Meredith go on to examine a number of key social categories and the consumer behaviours associated with each, comparing and contrasting the attitudes and actions of rich people and poor people, men and women, young people and seniors, immigrants, and inhabitants of the Global South, taking an intersectional approach throughout.
The book's final chapters focus on emerging issues in consumer behaviour and the sociology of consumerism, including bending and breaking the rules of the consumer society, buying as a means of social protest, and the future of the consumer society in the face of such challenges as growing inequality, climate change, and resource depletion.
Lucid, extensively researched, and carefully crafted, Consumer Society is an indispensable introduction to the fundamental concepts and issues that shape the world we live in.
Paperback, 8 X 10, 500 pp.
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