Mark Hunter LaVigne, MA, APR, FCPRS, knows both sides of the media fence, having worked as a journalist and, since 1990, in a variety of roles in public relations. He has taught at Ryerson University, Western University, Seneca at York, Centennial College, and Humber College.

Colin Babiuk, MA, APR, FCPRS, teaches at MacEwan University in Edmonton. His more than quarter-century of experience as a PR practitioner includes extensive work in issues management, stakeholder relations, and media relations.

Buddy Jarjoura, CCPR, brings a decade of experience to his work as a PR professional, with deep expertise in diversity, equity, and inclusion issues and in new technologies.


Mark Hunter LaVigne

Colin Babiuk

Buddy Jarjoura

Today's turbulent, ever-changing world has made the practice of internal communications more important than ever, as both private and public sector organizations deal with such challenges as global pandemics, remote and hybrid work arrangements, and innovative technologies-including the nascent "metaverse." The result is a new and growing opportunity for public relations practitioners, as the field of internal communications diverges from traditional human resources roles and functionalities.

Internal Communications in Canada provides a concise, cutting-edge introduction to the field. Intended for students and junior practitioners, this exciting resource---created by Canadian practitioners for Canadian practitioners---covers a variety of key topics, including:

  • The basics of organizational theory
  • Publics, cultures, and climates within organizations
  • Best practices for working in groups
  • Employee engagement
  • Communications models and theories
  • Internal communications research
  • The importance of privacy considerations in internal communications
  • Multigenerational communications
  • Crisis communications
  • Diversity, equity, and inclusion in internal communications
  • Communications and change management
  • Communications within a collective-agreement environment
  • New social-media approaches to internal communications

Chapters contributed by PR practitioners David Scholz, Sarah K. Jones, Colleen Killingsworth, William Wray Carney, and Danielle Kelly provide additional layers of insight and analysis. The result is---as Daniel Granger points out in his Foreword---an important addition to the study of public relations in Canada.


Paperback, 6 X 9, 104 pp.

978-1-77244-252-6 (print)




Campus EBookstore